1. DELIVER EXTRAORDINARY SERVICE.
Plenty of businesses say that service is what makes them different. However, just saying it is not enough. You have to deliver extraordinary service that you can’t get anywhere else.
2. ADDRESS CUSTOMER PAIN POINTS.
If you want to win customers over, a great way to do that is to alleviate their pain. Let me give you a great example of this in action.
If you’re like most people, you don’t particularly enjoy going to the dentist. The lights, the smells and the sound of drills don’t make for a pleasant experience. That’s why many people avoid going to the dentist altogether.
3. BE DIFFERENT THAN YOUR COMPETITORS.
If you want to stand out from your competitors, it pays to do business differently than they do. Finding and exploiting holes in their business model is a great way to set your company apart.
4. FOCUS ON A NARROW NICHE.
When you try to serve everyone, you serve no one. This is especially true with service-based businesses.
Adapting your model or approach for a wide variety of businesses is not cost effective for your business and it makes it harder for people to know if your company is a right fit.
5. CREATE A POWERFUL OFFER OR GUARANTEE.
Guarantees are a great way to reduce the perceived risk of buying your product or service. Eliminating the hesitation for making a purchase can lead to more sales.
Plus, a guarantee can also make your company seem more trustworthy and likable.