VIRGIN ENT. GROUP ANNOUNCES ASHBA MEDIA AS ITS NEW CREATIVE AGENCY OF RECORD.
LOS ANGELES — March 11, 2008 — Virgin Entertainment Group, North America, the world’s premier lifestyle entertainment retailer, is pleased to announce it has retained the services of ASHBA as its new Creative Agency of Record for creative services for the North American chain of Virgin Megastores. The agency will be responsible for development of the company’s overall creative platform, as well as the design and execution of consumer marketing communications, including advertising, collateral and in-store graphics and signage. ASHBA will initially be tasked with developing creative for Virgin’s monthly promotional campaigns as well as Virgin’s V.I.P. loyalty program.